Is AI the Future of Online Gambling? Expert Olivia Cox Offers Her Take

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Artificial intelligence has been one of the most revolutionary technologies in modern technology, helping to improve a wide range of industries—including iGaming, healthcare, and engineering. For any industry, it can shorten turnaround times and cut costs by speeding up repetitive tasks like data analysis.

AI’s ability to analyze vast amounts of data in a short amount of time means it can produce more accurate results, prevent human error, and free up humans for more complex tasks. In this article, I’ll look at whether AI is worth the investment for businesses in the online gambling industry and how it’s already being incorporated across industries.

What are Some of the Benefits of Using AI?

AI has a number of benefits for the iGaming industry, including shortened processing times, reduced human error, and better customization. I’ll cover these advantages in more detail below.

Faster and More Accurate Analysis

AI has been transformative for repetitive processes like data analysis, providing insights up to 1000 times faster than humans. The improved speed means that AI can analyze more data in a shorter amount of time, allowing it to give a better overall representation. Using AI, data analysis becomes faster, simpler, and more accurate. In areas like medical studies, AI allows for a much greater sample size to be analyzed, boosting accuracy. Another of the great benefits of using AI for data analysis is its ability to reflect changes in real time as data sets automatically update.

Freeing Up Humans

One way I’m sure you’ve seen AI used is in the customer service sector as chatbots. AI chatbots can answer simple queries from customers—such as where to find the Terms and Conditions—by analyzing information from across the Internet to give an accurate answer. As a result, human representatives are freed up to handle more complex queries. Similarly, in repetitive tasks like data analysis, AI gives humans more time to complete other complex tasks.

Reduced Human Error

When humans are analyzing vast amounts of information, it’s not uncommon for an error or an anomaly to slip through. In some areas—like healthcare—these errors can have monumental consequences. AI is programmed to identify anomalies that stray from the average and highlight them, helping to avoid errors humans may not have been able to detect. Psychology also plays a role in the errors humans make when analyzing data. For example, confirmation bias demonstrates how we’re unconsciously more likely to give greater weight to evidence that aligns with our beliefs. Of course, due to its automation, AI avoids these human tendencies and produces more accurate, objective results.

Customized User Experience

Another area that has seen the benefits of AI is the improved customization of user experience. AI is able to analyze a user’s history and create a better picture of their preferences when they visit a website. As a result, providers can better tailor the experience of customers by aligning their site to their preferences through recommendations and advertisements.

How is AI Already Used in Different Industries?

Due to all the benefits I’ve mentioned above, many different industries are already using and reaping the rewards of incorporating AI into their set-up. Let’s look at some of the ways AI is currently used in businesses.

The iGaming Industry

Always quick to adapt to new developments in technology, the iGaming industry has embraced AI since it first started entering the mainstream in the early 2000s. Currently, it’s being used for a variety of purposes, including improving customer service, security, and customization. On many online casino platforms, I’ve experienced AI chatbots who will helpfully answer my queries instantly at any time of the day—a far more efficient experience than having to wait for an email or phone reply.

iGaming businesses face a number of security concerns, such as fraud, which AI can be used to help tackle. Between 2022 and 2024, fraud in the iGaming industry grew at a rapid rate, with a 64% increase. Common fraud schemes include bonus abuse, where users set up multiple accounts to claim a bonus more than once. The industry has been desperate to get a handle on this epidemic, and myself, and other experts, believe that AI is part of the solution. As I mentioned earlier, AI has an incredible ability to analyze data and detect anomalies at a rapid pace. In fraud cases, it can highlight suspicious activity to the provider, like multiple accounts using the same details or plays made faster than humanly possible. What’s amazing about AI in this case is that it can also offer intervention by automatically suspending the player’s account.

Due to its ability to efficiently determine user preferences, AI is also being used for better customization in the iGaming industry. It can provide users with more accurate game and bonus recommendations based on their interests and playing history. AI can also be used to automatically tailor ads based on these preferences, so players see those that better appeal to them.

It’s clear to see that AI has already been proving useful for the iGaming industry, but let’s take a look at different industries’ uses to get an idea of what the future could hold for iGaming.

The Healthcare Industry

Another industry that deals with vast amounts of data on a daily basis is the healthcare industry. Having to analyze a patient’s results, records, and scans, is a heavily labor-intensive task that can be very time-consuming for healthcare professionals. It’s also a field where the smallest change in data is very important, as it can represent a big issue. Human error is also dangerous within the healthcare industry, as the smallest inaccuracy can have life-changing consequences. AI has been able to take some of this pressure off healthcare workers by efficiently analyzing patient information to highlight any anomalies. It can also be used in scans, for example, in detecting tumors and bone breaks, as it compares a standard image to the patient’s.

As many healthcare providers and businesses look to move towards prevention, another area AI is being used in is healthcare predictions. To help algorithms recognize anomalies and grow as they learn, they’re trained using decision trees that map what the correct next step is based on user input. In healthcare, the C4.5 decision tree has been trained on over 100,000 patient records to determine how likely a patient is to be readmitted within 30 days of visiting the hospital, and the likely length of their stay. Using family history and medical records, the algorithm can also be used to predict how likely a patient is to develop an illness like breast cancer. In these cases, AI’s improved predictions can lead to earlier and more effective preventions.

The Engineering Industry

Another industry that relies heavily on data analysis is engineering. Engineers have to determine the viability of a design using predictive models to test it across conditions. This can involve complicated, predictive calculations and models, which can be hugely expensive and time-consuming. The industry has been able to automate this process using AI to look at a range of possibilities in a short amount of time. It also allows engineers to test in a greater number of conditions, such as testing the performance of a bridge during a hurricane or earthquake. Whereas in the past, engineers wouldn’t have been able to test for these conditions without the extreme weather occurring, now, they can use AI models of the conditions to test performance. As a result, product design is optimized, and time and expenses are reduced for complex modelling.

By taking into account performance data like machine temperature and vibration, AI can help generate more accurate suggestions for machine maintenance and scheduling. This helps ensure products are able to maintain peak performance throughout their life cycle. AI can also be used to help enhance product development through AI-powered manufacturing processes. In industries like technology, where small parts require complicated assembly, using AI-powered robotics can streamline the process, making it more efficient and accurate.

Is AI the Future of Online Gambling?

AI’s ability to analyze vast amounts of data extremely efficiently and accurately makes it a powerhouse for all businesses that utilize this process—from healthcare to iGaming. It can also be used in repetitive tasks like data analysis and complex product assembly, helping to save time and cut costs. Its ability to provide accurate and unbiased analysis makes AI appealing to businesses where avoiding mistakes is essential—like healthcare and engineering. It also means that businesses can better personalize their offerings to customer preferences. While some have concerns about how AI may affect jobs in the future, it can be helpful in redirecting human resources to more complex tasks. Overall, I’m confident the number of benefits associated with using AI makes it a good investment for big businesses across industries, and in the future we’re likely to see the online gambling industry advance a lot further in AI.

Olivia Cox is an expert in online casinos, specializing in slot games, technology, and gambling regulations. Using her degree in journalism from the Waikato Institute of Technology and her experience working as an author at some of the top casinos in New Zealand, Olivia writes articles to keep players updated on the iGaming world. She makes sure to keep up to date with technological advances within the industry by regularly reading iGaming news.