From Sales Calls to Storyboards: Finding Purpose in Two Worlds

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How Two Passions Found Common Ground

For some people, life splits neatly between work and play. For others, the line blurs — and that’s where creativity grows. Greg Wasz is one of those people. His world moves between the structure of sales calls and the imagination of video storyboards. He’s learned that organisation and curiosity can build bridges between two very different worlds.

“I don’t see sales and creativity as opposites,” he says. “They’re both about connecting with people. You just do it in different ways.”

The Sales World: Where Listening Builds Trust

Sales isn’t just about numbers. It’s about understanding people. A recent Salesforce study found that 78% of customers will buy again from a salesperson they trust. Building that trust takes more than a good pitch — it takes empathy, structure, and timing.

Greg remembers his early days in the field. “I kept track of every call in a notebook — who I spoke with, what they cared about, what I needed to do next. That small system helped me stay on top of everything.”

Organisation turned his daily chaos into rhythm. He could manage more clients, build better relationships, and close deals faster. “When you follow up on time and remember what matters to someone, that’s when you earn their attention,” he explains.

The lesson? Structure doesn’t restrict creativity — it makes it possible.

The Creative World: Where Planning Meets Freedom

Outside of work, Greg channels his storytelling side through filmmaking. He founded Greg Wasz Productions as a way to capture family trips and personal projects. It started small — a camera, a few clips, a basic editing setup.

“I realised filming our trips was my way of slowing down,” he says. “But even that needed planning — batteries charged, memory cards ready, shots mapped out. Otherwise, you miss the best moments.”

In creative work, organisation sets the stage for spontaneity. A University of London study found that structured routines can boost creative performance by up to 40%. The reason? Preparation reduces stress and frees up mental energy for problem-solving.

Greg sees the pattern clearly. “In business, I plan so I can adapt. In filmmaking, it’s the same. If I’m ready, I can be flexible when something unexpected happens — and that’s usually where the best stuff comes from.”

Finding Purpose Between the Two

Balancing sales and creativity taught Greg a rare kind of discipline. Both demand empathy, timing, and persistence. Both reward curiosity. And both thrive when you’re willing to do the work behind the scenes.

He sees overlap everywhere. “In sales, you tell a story about how a product can solve a problem. In video, you tell a story about how people experience a moment. Either way, you’re trying to connect.”

This balance also helps him stay grounded. When work gets stressful, his creative projects give him space to think. When creative projects become complex, his business training brings them back on track.

Lessons from Two Careers

1. Preparation Creates Freedom

Greg compares his sales pipeline to his video storyboard. Both start with structure. “When you prepare,” he says, “you have the freedom to focus on what matters — not just what’s urgent.”

A Harvard Business Review report backs this up: high performers spend 50% less time firefighting because they plan ahead and organise early.

2. Consistency Beats Motivation

Whether calling clients or editing footage, consistency wins. “You can’t rely on inspiration,” Greg explains. “You show up, do the work, and the results follow.”

3. Creativity Improves Communication

In one project, Greg used humour and storytelling in a sales pitch. “Instead of stats, I told a story about a customer who turned their whole process around with our solution,” he says. “They laughed, they remembered — and they signed.”

Stories stick. Research from the London School of Business shows that people are 20 times more likely to remember a story than a fact.

4. Organisation Protects Passion

It’s easy for passion projects to fade when life gets busy. Greg avoids that by staying structured. “I plan creative time the same way I plan meetings,” he says. “If it’s on the calendar, it happens.”

Actionable Takeaways

Use one system for everything. Whether you prefer a notebook, app, or whiteboard, keep all your to-dos in one place.
Batch similar tasks. Grouping calls or editing sessions saves time and mental energy.
Plan creative work like business work. Set clear goals, timelines, and outcomes.
Reflect weekly. Take 10 minutes to review what worked and what didn’t. It keeps both worlds aligned.

Why This Approach Works

Humans thrive on clarity. A study from the American Psychological Association found that organised environments reduce stress and improve focus by up to 30%. When you can see what’s next, your brain stops wasting energy on guessing.

Greg’s life is proof of that. “I’ve realised that being creative doesn’t mean being chaotic,” he says. “If anything, the more organised I am, the more room I have to create.”

The Bigger Picture

The world often divides people into two groups — the business-minded and the creative. Greg Wasz shows that’s a false split. The best results come from learning both.

A sales leader who plans like an artist can find better ways to connect. A filmmaker who organises like a business owner can finish more projects. When structure and imagination work together, big ideas become reality.

“People think you have to pick one lane,” Greg says. “But sometimes, the best career isn’t about picking one — it’s about learning how to drive in both.”