The Biggest Crypto Influencers Shaping the Market in 2025

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People still move faster than crypto. Voices that shape the story on X, YouTube, and blogs often influence how people feel about a market with more than 500 million users worldwide, long before on-chain data catches up.

Here are some of the most important crypto voices in 2025, along with what they do and how they affect traders, builders, and officials.

Changpeng Zhao (CZ) – The Exchange Power User

Changpeng “CZ” Zhao is still one of the most powerful people in the market, even though he is no longer CEO of Binance. Early in 2025, his X account had more than 10 million followers, and community votes about whether he should share his personal trades still get a lot of attention.

Traders keep an eye on both his posts and coverage of future listings because of how far they reach and how much power Binance has when it comes to listing. Binance has written about the “listing effect,” which says that a new spot listing can take an altcoin from being unknown to having a lot of buyers and sharp price increases.

Guides like CryptoNews KR build on this idea by making maps of the likely 2025 Binance candidates. Its function is to describe the exchange’s criteria, which include things like new ideas, demand, following the rules, and the size of the community. The goal? To make sure even small buyers can figure out why stories are being made up about tokens before they even show up on the main board.

Michael Saylor – The Corporate Bitcoin Maximalist

Michael Saylor, who is the executive chairman of MicroStrategy, has turned a public US software company into one of the world’s biggest Bitcoin banks. MicroStrategy has more than 641,000 BTC, which it bought for about $47.5 billion in November 2025.

Saylor’s power doesn’t come from day-trading calls, but from how he constantly talks about Bitcoin as a long-term “monetary battery” for businesses and governments. His X feed has over 4.6 million fans and is a mix of updates on balance sheets, macro commentary, and interview clips that end up in boardrooms, family offices, and decks around the world.

Vitalik Buterin – The Builder’s North Star

Vitalik Buterin, who helped create Ethereum, is still the most important technical figure in public crypto. About 5.8 million people follow him on X, and his posts about plan items like the 2025 Pectra upgrade, rollups, and privacy tools have been linked to big short-term changes in ETH when people are already feeling positive.

Buterin talks about mechanisms, such as gas prices, data access, governance, and social recovery, while Saylor talks about “stores of value.” His blog posts and conference talks are often seen as guiding lights for the smart-contract ecosystem by builders and experts.

Anthony Pompliano – Macro Storyteller for Retail

Anthony “Pomp” Pompliano backs Bitcoin and works on other projects and new businesses. He now has a newsletter, a business show built into X, and a podcast that more than 100 million people download every day.

Pomp is good at breaking down difficult topics like rate cuts, ETF flows, and on-chain data into short, regular stories that regular people can use again and again. His job as a translator is one reason why his videos are shared on sites besides “Crypto Twitter” at a time when joke coins and Bitcoin ETFs are just as important.

Andreas Antonopoulos – The Long-Game Educator

Before there was a word for it, Andreas M. Antonopoulos was giving long speeches about Bitcoin, autonomy, and self-custody. Not as many people follow him on X (about 780,000), but exchanges, colleges, and developer bootcamps still use his books and lectures as basic resources.

Since officials often warn about giving unqualified advice on social media, it’s still important to have an educator who is technically sound but doesn’t push any particular ideas. A lot of research has shown that people who use social media a lot may have shorter time frames and be more risk-taking. This is why Antonopoulos’s slower, security-first message is so important.

Elon Musk – The Volatility Switch

Even though Elon Musk isn’t a crypto expert, his posts with more than 220 million fans on X are still a source of volatility for some tokens. This is by far the most of any account.

A lot of study and news stories have been written about how memes, profile changes, and random comments can affect volumes and prices during the day. His history of tweets that affected the Bitcoin and Dogecoin markets is well known. If traders want to learn, Musk is less of a “influencer to follow” and more of a “headline risk to monitor” when sentiment is high.

Coin Bureau – The Research-Style Explainer

Not every big voice is on X first. One of the most popular crypto research channels on YouTube, Coin Bureau, is run by a person who goes by the name “Guy.” The channel has about 2.7 million followers and almost 300 million views overall.

The format is easy to understand and works well: 20–30 minute summaries of specific projects, changes to regulations, and big-picture themes, generally with cited sources and clear risk warnings. His content is cited in written guides, Discords, and exchange education hubs, even though it is a bit slower and more research-based than most videos in the same niche.

Conclusion

As of the end of 2024, about 650–660 million people owned crypto, and usage is still growing quickly into 2025. More than a third of small investors around the world say they look to media influencers and online personalities for business ideas.

So, your list of people to follow could be a secret part of your plan. Saylor and Buterin push stories that last a long time. These stories are linked by CZ and regional news outlets to places where liquidity actually shows up. Antonopoulos tells everyone why security and self-custody are still important when the hype dies down, while Pompliano and Coin Bureau turn macro and protocol design into something you can use.